Last updated: March 03, 2026

CupcakeBooks (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data in accordance with Norwegian law and the General Data Protection Regulation (GDPR).

CupcakeBooks is a book café concept combining books, cupcakes, events, and online inspiration as described in our brand guide .

1. Information We Collect

Personal Data You Provide

We may collect:

• Email address (newsletter, contact forms)

• Name (event registration or inquiries)

• Messages submitted through our contact form

• Order details (if applicable)

Automatically Collected Data (Analytics & Tracking)

We collect Usage Data automatically through:

• Google Analytics (GA4) – to analyze website traffic, user behavior, and performance.

• Facebook Pixel (Meta Pixel) – to measure advertising performance and understand how users interact with our website after seeing Facebook/Instagram ads.

This data may include:

• IP address (anonymized where applicable)

• Device type

• Browser type

• Pages visited

• Time spent on pages

• Referral source

• Interaction events (clicks, scrolls, purchases if enabled)

This data helps us improve our website, marketing, and user experience.

2. Cookies

We use:

• Essential cookies – required for website functionality.

• Analytics cookies – Google Analytics.

• Marketing cookies – Facebook/Meta Pixel.

Non-essential cookies are used only after user consent via our cookie banner.

You can withdraw consent at any time through cookie settings or your browser.

3. How We Use Your Data

We use personal data to:

• Provide and improve our website and services

• Respond to inquiries

• Send newsletters (if subscribed)

• Manage events and orders

• Analyze website performance

• Run and optimize marketing campaigns

• Improve content such as blog posts and product offerings

4. Legal Basis (GDPR)

We process data based on:

• Consent (newsletter, marketing cookies)

• Contract (orders, event participation)

• Legitimate interest (analytics, website improvement)

• Legal obligation (accounting or regulatory requirements)

5. Data Sharing

We may share data with:

• Google (Google Analytics)

• Meta Platforms (Facebook/Instagram advertising tools)

• Hosting providers

• Email marketing providers (if applicable)

We do not sell personal data.

6. Data Retention

We retain:

• Newsletter data – until unsubscribe

• Contact form data – up to 24 months

• Analytics data – up to 24 months

• Event/order data – as required by law (accounting rules in Norway)

7. Your Rights

Under GDPR, you have the right to:

• Access your data

• Correct inaccurate data

• Request deletion

• Withdraw consent

• Restrict processing

• File a complaint with the Norwegian Data Protection Authority (Datatilsynet)

8. Children’s Privacy

CupcakeBooks does not knowingly collect data from children under 16 without parental consent.

9. Contact Us

For privacy-related questions:

https://cupcakebooks.com/contact